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Identity for the creative agency I freelance for, located in Venezuela. I thought that it would be appropriate to embody the intangible creative thought process that we designers and artists always go through with each and every project. To ambigously illustrate "idea" and "creation" in a spectrum of colors, as the name is spanish for the color wheel that designers regularly employ.

Logo design for an Xbox news and entertainment blog. The objective was to hint in the mark that this is an Xbox devoted brand. This is conveyed by the use of the "ring" that also serves as an "o." The symbol along with the green is instantly recognized as being associated with the game console.

Identity for a beauty spa located in Orlando, Florida. It was the client's wish to incorporate a female's body and to accentuate the curves as the majority of their clientele consists of women. A demographic who constantly seeks ideal beauty.

NEB Entertainment is a nightclub event promotion company based in the New York City area. The client wanted a simple yet catchy logo that captured the spirit and essence of the nightclub scene using typography. Both the color and the intimacy of the letters help to achieve that goal.

Logo for the parent company of many subsidiaries located within the Tri-State area. Although the company hasn't existed for more than five years, it was the client's wish that the logo conveys "trustworthiness" through a traditional yet modern look. Something akin to that of the Trump logo.

Pretty straight forward identity for a Twitter based productivity application. The client desired that the bird be included as part of the logo since it has become popularly associated with Twitter.

Although this version of the logo was not the final one used, in my opinion it was the best one. Objectively, it was appropriate as the company is based in the online advertising/affiliate marketing industry. A simple yet recognizable mark that speaks communication.

Designed for a children's clothing retail store based in Venezuela. The aim was to create something fun and simple. The name "Pequenitos" translates to "little ones." An appropriate name given the fact that the clothes are for children aged two to eight.